Richer Sounds
Case Study
Works Completed
Project Description
Capturing Google Virtual Tours and commercial interior and exterior photography across all 53 locations of Richer Sounds stores across the UK, with the entire campaign expertly managed in-house.
Brief
Richer Sounds hired us to capture Google virtual tours of their entire 53 location portfolio across the UK. Working with their marketing team we implemented our project management skills and tools in order to work around their stock delivery times and opening hours in order to carry out all photoshoots with no disruption to their customer trading times.
We supplied Richer Sounds with a quick reference tool allowing them to quickly pull up the direct URL, embed code and link to the interior and exterior images for any of the 53 locations with the click of a button.
Since carrying out the shoots for all locations, we have helped Richer Sounds to reshoot some of the locations which have since had their interior design updated, in order to keep each and every one of their Google virtual tours up-to-date.
Implementation
Client Testimonial
We commissioned Biztour to carry out a nationwide campaign, creating Google Virtual Tours and capturing internal and external commercial photography across our 53 stores in the UK.
Biztour were great to work with throughout the entire process, from working around our delivery and opening times to book in shoots, to setting up a plan of action so that each in-store team was fully prepared for their photoshoot.
Their photographers have a strong eye for detail and ensured that each and every store was looking its best before any photoshoot took place and the virtual tours went live on Google.
Communication was great throughout, with Theo, the director of the company personally keeping us updated on the status of each store’s shoot on a frequent basis both via regular calls and via our customised online client area where we had an update of what stores were live, with download links to the still images and URL links and embed codes to each virtual tour.
It has been nearly 2 years since the initial shoots were carried out and we are now starting a new campaign, updating the Google Virtual Tours and still images of all of the stores that have since been refurbished. From our past experience with Biztour we are confident that the process will be as smooth as the first time, and would highly recommend them to any business wanting to use the latest marketing technology to showcase their business effectively.
Adam.C – Deputy Marketing Manager at Richer Sounds
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