Enhanced vs Matterport virtual tours
These two get requested in the same breath because "Matterport" has become the generic word for any smart-looking tour, even when what's actually wanted is the interactive layer. They are built for different jobs, and picking by name recognition rather than by job is how you end up paying for a measurement tool nobody opens.
The short answer
Enhanced tourChoose an enhanced tour
- You want hotspots, a menu and calls to action guiding visitors
- Being found on Google Maps and Search matters
- The building is large or split across floors or areas
- The audience is public: customers, members or visitors
Matterport 3DChoose Matterport 3D
- Viewers need accurate dimensions and floor plans
- The tour is for space planning, not marketing
- A dollhouse overview helps explain the layout
- The audience is agents, occupiers or surveyors inspecting the space
Side by side
Rows where both options are identical are left out, so what you see here is only what actually differs.
| Feature | ★ Most popularEnhanced Virtual ToursBase rate + £495 | Matterport 3D ToursFrom £550 |
|---|---|---|
| Best for | Guiding visitors to act | Property and precise spaces |
| Where it lives | Google Maps, Search and your site | Your website and listings |
| Shows on your Google Business ProfileAppears at the moment customers search for you | Included | Not included |
| Interactive hotspotsInformation points, images, video and links inside the tour | Up to 30 included | Basic tags |
| Custom menu and guided route | Included | Not included |
| Calls to action inside the tourBook, enquire or buy without leaving the tour | Included | Not included |
| Dollhouse view and floor plans | Not included | Included |
| Measurements within the tour | Not included | Included |
| Get started | Get started | Find out more |
Same price bracket, different jobs entirely
Enhanced starts at your base tour rate plus a fixed £495; Matterport starts at £550. Close enough that cost is rarely the reason to choose one over the other, what you're actually buying is very different.
Enhanced takes the Google virtual tour you'd get anyway and adds a guided, interactive layer on top: up to 30 hotspots, a menu, calls to action, so visitors get led through the space rather than left to wander. Matterport builds a dimensionally accurate 3D model with its own dollhouse view and measurement tool, aimed at people who need to inspect a space rather than be sold to.
Why the brief says Matterport when it means Enhanced
Matterport is the name most people already know, so it's what ends up in a brief before anyone's compared what's actually on offer. But the request behind it is usually "make our space look impressive and easy to explore," which is what the interactive layer does, not the measurement tool.
If nobody using the tour needs to pull a dimension off it, Matterport's headline feature never gets opened. What does get used, every time, is whether visitors can find their way around and whether there's a call to action waiting when they arrive somewhere interesting. The Roundhouse's enhanced tour has been proving that for over 11 years: a menu across three floors and venue-hire buttons built into the experience, averaging over a minute of engagement per session in its first 6 years.
Where Matterport is genuinely the right call
None of this makes Matterport the wrong product, it makes it the right product for a narrower job. Property, office lettings and industrial space are the clear cases: an agent or occupier checking whether furniture fits, or an overseas investor inspecting remotely, needs the dollhouse view and the measurement tool far more than a guided route.
The honest test is who's using the tour and why. A public audience deciding whether to visit, book or enquire is Enhanced's audience. A professional audience inspecting a space before committing to it is Matterport's, and the two can be captured on the same visit if you need both.
Questions people ask
Can a Matterport tour have hotspots too?
Matterport supports basic tags, labels pointing at a fixed spot, but not the guided menu, calls to action or up-to-30 hotspot layer an enhanced tour includes. If guiding visitors to act is the goal, that gap matters.
Does an enhanced tour show measurements or a dollhouse view?
No, that's Matterport's feature set. An enhanced tour is built for guiding and converting visitors, not space planning. If measurements matter too, Matterport is the right product, or both can be captured on the same visit.
Does a Matterport tour appear on Google Maps?
No. It's embedded on your website and shared by link. An enhanced tour keeps the underlying Google virtual tour live on Maps, Search and your Business Profile as well as your own site.
Can I get both?
Yes, and clients with a professional and a public audience often do, Matterport for inspection, enhanced for discovery and engagement, captured in the same shoot rather than two separate visits.
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