Work out what you actually need
Every format side by side, and honest guides on where each one wins.
5.0on Google1,338+ tours shot since 2013
All four tour formats compared
Most businesses want a Google virtual tour from £525. The other three add control, detail or customisation on top, and each is worth it for a specific reason rather than in general.
| Feature | Google Virtual ToursFrom £525 | ★ Most popularEnhanced Virtual ToursBase rate + £495 | Matterport 3D ToursFrom £550 | Bespoke Virtual ToursFrom £4,000 |
|---|---|---|---|---|
| Best for | Getting found on Google | Guiding visitors to act | Property and precise spaces | Total control of the experience |
| Where it lives | Google Maps, Search and your site | Google Maps, Search and your site | Your website and listings | Your website, fully branded |
| Shows on your Google Business ProfileAppears at the moment customers search for you | Included | Included | Not included | Not included |
| Embeds on your own website | Included | Included | Included | Included |
| One-time cost, no subscription | Included | £60/year hosting | £60/year hosting | Quoted per project |
| Interactive hotspotsInformation points, images, video and links inside the tour | Not included | Up to 30 included | Basic tags | Unlimited |
| Custom menu and guided route | Not included | Included | Not included | Included |
| Calls to action inside the tourBook, enquire or buy without leaving the tour | Not included | Included | Not included | Included |
| Dollhouse view and floor plans | Not included | Not included | Included | Optional |
| Measurements within the tour | Not included | Not included | Included | Optional |
| Fully custom branded interface | Not included | Not included | Not included | Included |
| CRM, booking and analytics integrations | Not included | Not included | Not included | Included |
| Typical shoot | 2 to 8 hours | 2 to 8 hours | 2 to 8 hours | Scoped per project |
| Get started | Find out more | Get started | Find out more | Find out more |
Head to head
Each guide gives the short answer first, then the reasoning. Where the cheaper option is the right one, we say so.
Virtual tour formats
Enhanced tour
Google tourEnhanced vs Google Virtual ToursGoogle virtual tours from £525 versus enhanced tours at +£495. What hotspots, menus and calls to action actually add, and when the standard tour is enough.Read the guide →- Enhanced tour
Bespoke tourEnhanced vs Standalone Virtual ToursShould your tour live on Google or on your own website? The difference between a standalone hosted tour and an enhanced Google tour, and which earns more.Read the guide → - Enhanced tour
Matterport 3DEnhanced vs Matterport Virtual ToursEnhanced virtual tours (base rate + £495) versus Matterport 3D (from £550). Hotspots and calls to action against dollhouse views and measurements, and which one your space actually needs.Read the guide → - Google tourMatterport 3DGoogle vs Matterport Virtual ToursGoogle virtual tours from £525 versus Matterport 3D from £550. Dollhouse views, floor plans and measurements against Maps discovery, and which suits your space.Read the guide →
- Matterport 3DBespoke tourMatterport vs Bespoke Virtual ToursMatterport 3D from £550 versus a fully bespoke tour from £4,000. When an off-the-shelf platform is enough and when only a custom build will do.Read the guide →
Video
Virtual tourVideo vs Virtual ToursVideo production from £1,450 versus 360 virtual tours from £525. One tells your story, the other answers questions. Which your business needs first.Read the guide →
Tours, video and photography
PhotographyVideoPhotography vs VideoCommercial photography from £650 versus video production from £1,450. What each one does for a business, and why most clients shoot both in the same visit.Read the guide →- PhotographyVirtual tourPhotography vs Virtual ToursCommercial photography from £650 versus 360 virtual tours from £525. Curated images against complete transparency, and why the two work best together.Read the guide →
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