Work out what you actually need
Every format side by side, and honest guides on where each one wins.
All four tour formats compared
Most businesses want a Google virtual tour from £525. The other three add control, detail or customisation on top, and each is worth it for a specific reason rather than in general.
| Feature | Google Virtual ToursFrom £525 | ★ Most popularEnhanced Virtual ToursBasic + £495 | Matterport 3D ToursFrom £550 | Bespoke Virtual ToursFrom £4,000 |
|---|---|---|---|---|
| Best for | Getting found on Google | Guiding visitors to act | Property and precise spaces | Total control of the experience |
| Where it lives | Google Maps, Search and your site | Google Maps, Search and your site | Your website and listings | Your website, fully branded |
| Shows on your Google Business ProfileAppears at the moment customers search for you | Included | Included | Not included | Not included |
| Embeds on your own website | Included | Included | Included | Included |
| One-time cost, no subscription | Included | £60/year hosting | £60/year hosting | Quoted per project |
| Interactive hotspotsInformation points, images, video and links inside the tour | Not included | Up to 30 included | Basic tags | Unlimited |
| Custom menu and guided route | Not included | Included | Not included | Included |
| Calls to action inside the tourBook, enquire or buy without leaving the tour | Not included | Included | Not included | Included |
| Dollhouse view and floor plans | Not included | Not included | Included | Optional |
| Measurements within the tour | Not included | Not included | Included | Optional |
| Fully custom branded interface | Not included | Not included | Not included | Included |
| CRM, booking and analytics integrations | Not included | Not included | Not included | Included |
| Typical shoot | 2 to 8 hours | 2 to 8 hours | 2 to 8 hours | Scoped per project |
| Get started | Find out more | Get started | Find out more | Find out more |
Head to head
Each guide gives the short answer first, then the reasoning. Where the cheaper option is the right one, we say so.
Virtual tour formats
- Enhanced vs Google Virtual ToursGoogle virtual tours from £525 versus enhanced tours at +£495. What hotspots, menus and calls to action actually add, and when the standard tour is enough.
- Enhanced vs Standalone Virtual ToursShould your tour live on Google or on your own website? The difference between a standalone hosted tour and an enhanced Google tour, and which earns more.
- Google vs Matterport Virtual ToursGoogle virtual tours from £525 versus Matterport 3D from £550. Dollhouse views, floor plans and measurements against Maps discovery, and which suits your space.
- Matterport vs Bespoke Virtual ToursMatterport 3D from £550 versus a fully bespoke tour from £4,000. When an off-the-shelf platform is enough and when only a custom build will do.
- Video vs Virtual ToursVideo production from £1,450 versus 360 virtual tours from £525. One tells your story, the other answers questions. Which your business needs first.
Tours, video and photography
- Photography vs VideoCommercial photography from £650 versus video production from £1,450. What each one does for a business, and why most clients shoot both in the same visit.
- Photography vs Virtual ToursCommercial photography from £650 versus 360 virtual tours from £525. Curated images against complete transparency, and why the two work best together.
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Our prices start at £435 and are based on your specific requirements. We endeavour to respond to all form submissions and email enquiries within 15 minutes.
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