Video vs virtual tours
A film is something you watch. A tour is something you use. They pull in opposite directions, and understanding which one your customer needs is the whole decision.
The short answer
Choose video
- You need to make people feel something
- There is a story, a team or a process to show
- Social and advertising are the destination
- You are launching or repositioning
Choose a virtual tour
- People ask practical questions about your space
- You want to be found on Google Maps
- Visitors need to explore at their own pace
- You want one asset working every day for years
Side by side
Rows where both options are identical are left out, so what you see here is only what actually differs.
| Feature | VideoFrom £1,450 | Virtual TourFrom £525 |
|---|---|---|
| Price from | From £1,450 | From £525 |
| Best for | Making people feel something | Answering practical questions |
| Who controls the pace | You do, through the edit | The visitor does |
| Appears on Google Maps | Not included | Included |
| Typical engagement | Seconds to a couple of minutes | Minutes, exploring at will |
| One-time cost, no subscription | Included | Included |
| Still working in three years | Dates with your branding | Yes, until the space changes |
| Get started | Find out more | Find out more |
Different jobs, not different budgets for the same job
Video is directed. You decide what the viewer sees, in what order, with what music, and you get roughly ninety seconds of their attention to land a feeling. It is the right tool for a launch, a brand story or anything where emotion drives the decision.
A virtual tour surrenders that control deliberately. The visitor goes where they want, looks at what they care about and stays as long as they like, which is exactly what someone does when they are evaluating rather than being sold to.
The discovery difference
A Google virtual tour is found by people searching for businesses like yours nearby. A film is not: it needs distribution, whether that is your homepage, a paid campaign or social. One brings people to you; the other convinces the people who arrive.
That is why, for a business whose customers walk through a door, the tour usually comes first and the film second.
Shot together, they cost less
A tour starts at £525 and video at £1,450. Captured on the same visit, you pay once for the setup rather than twice, which is how most of our hotel and venue clients commission both.
Questions people ask
Which should I buy first if I can only afford one?
If customers visit your premises, the tour, because it also gets you found on Google. If you sell an experience or a product rather than a place, the film.
Can a video be embedded inside a virtual tour?
Yes. An enhanced tour can carry video inside hotspots, so someone exploring a room can watch a film about it without leaving the tour.
Do virtual tours date the way videos do?
Less so. A film carries branding, staff and styling that age visibly. A tour dates only when the space itself changes, and individual scenes can be reshot rather than starting again.
Still not sure which you need?
Our prices start at £435 and are based on your specific requirements. We endeavour to respond to all form submissions and email enquiries within 15 minutes.
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