Optimising Your Website for 'Near Me' Searches
Your website has a real role here too, beyond your Business Profile.
Local SEO · 8 August 2026 · 2 min read
Written by the Biztour team - Google Trusted Photographers since 2013.
Your Google Business Profile does most of the heavy lifting for local search, but your own website still plays a genuine supporting role, and a lot of local businesses leave it doing almost nothing. Here's what actually helps.
- State your actual location clearly in text, not just as a map embed with no surrounding content
- A dedicated page per location if you have more than one, not one generic 'contact us' page
- Consistent NAP details matching your Google Business Profile exactly
- Local business schema markup, helping search engines parse your details with certainty
Text matters, not just a map embed
A map embed with no surrounding text tells a search engine very little, it can't easily read an address out of an interactive map widget. Your actual address, area served, and genuinely local detail need to exist as real text on the page, which is what search engines actually parse and index.
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A dedicated page per location
If you operate more than one site, each one deserves its own page with its own address, its own local detail, and ideally its own local content, rather than a single generic contact page trying to represent every location at once. This also lets each location's page target its own local searches independently.
Consistency and structured markup
Your website's NAP details need to match your Google Business Profile exactly, the same consistency principle that applies across every listing applies here too. Local business schema markup then helps search engines parse your name, address and hours with certainty rather than inferring them from page text, reducing the room for error entirely.
Questions people ask
Do we need a separate page for every single location, even a small chain?
Yes, even a modest chain benefits, since each page can target its own local searches independently rather than competing with itself across one shared page.
Is a map embed alone ever enough?
No, a map embed supports the page visually but doesn't substitute for actual address text and schema markup, which is what search engines can reliably read and index.
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