Virtual tours for opticians
A retail environment that has to look clinical too.
An opticians is two businesses in one room: a clinical practice and a retail frame showroom. The website usually shows one and neglects the other.
- Show the frame range that drives retail decisions
- Demonstrate clinical standards in the testing rooms
- Counter online frame retailers with real range
- Win local Google searches for eye tests
Why it works for this sector
A tour shows both, and the combination is the selling point. Customers see the range of frames on display, which is what drives the retail decision, and the testing rooms, which is what tells them the clinical side is taken seriously.
That matters because frame purchases are increasingly lost to online retailers. Showing the size and quality of your in-store range is the most direct counter to someone buying glasses from a website.
How big a tour do you need?
Most opticians fit our Small tier at £525, covering the retail floor and testing rooms.
Every tour is priced on scenes, not square footage.
See what each tier includes, or answer five questions and we will size it for you.
Opticians virtual tours - your questions answered
Should we show the testing rooms?
Yes. The clinical side is what distinguishes you from an online frame retailer, and showing modern equipment justifies both the eye test fee and the frame price.
Can you shoot while we are trading?
We would normally capture before opening for a clean result, but we can shoot around appointments if a closure is not practical.
How much does an opticians tour cost?
From £525 for up to 10 scenes covering the retail floor and testing rooms. All prices are plus VAT.
How long does it take from shoot to live?
Between 4 and 10 working days from shoot to live, depending on the size of the job.
What are your payment terms?
A 50% deposit secures your date and is due no later than two weeks before the shoot. 25% is payable once the shoot is complete, and the final 25% on delivery and sign-off, at which point the tour and any photography or video assets are sent to you.
Do you charge for travel?
Travel is included free within London Zones 1 to 4. Anywhere else is priced by mileage or by mode of transport, and it is set out in your quote before you commit.
Are your prices inclusive of VAT?
All prices are plus VAT. Your written quote always shows the VAT separately, so there are no surprises at invoice.
Who owns the finished tour and images?
We retain copyright of the finished work, and you receive a lifetime licence to use it however you like: your website, listings, social channels, print and advertising.
How it works
Virtual tours, start to finish
From first enquiry to a tour live on Google, the whole thing takes 4 to 10 working days after the shoot.
- 0115 min response
Tell us about your space
Call, email or send a floor plan and we will count the scenes and tell you which tier you fall into. We respond to every enquiry within 15 minutes during business hours, with a tailored written quote rather than a figure plucked out of the sky.
- 0250% deposit
Book your date
A 50% deposit secures the date, due no later than two weeks before the shoot. Travel is free within London Zones 1 to 4; anywhere else is priced by mileage or transport mode and shown in your quote.
- 032 to 8 hours
Shoot day
Between 2 and 8 hours on site depending on the size of the space, planned around your opening and trading hours. We have shot entire retail estates without costing a single trading hour, so working around you is normal rather than exceptional.
- 0425% on completion
Stitching and post-production
Every panorama is stitched, levelled and colour corrected, then built into a tour that matches the layout of your space. If you have commissioned an enhanced tour, this is where the hotspots, menus and calls to action are added.
- 0525% on delivery
Live and signed off
Between 4 and 10 working days from shoot to live, depending on the size of the job. Google tours then go through Google's own quality control, which usually takes 24 to 48 hours. Once you have signed off, the final payment is due and everything is sent over.
What opticians clients book
The services your kind of space actually books. Combining them in one visit costs less than separate shoots.
Also on the menu: Matterport Virtual Tours · Property Virtual Tours · Bespoke Virtual Tours · National and International Campaigns · Google Street View Mapping · Exterior Photography · Property Photography · Event Photography · Industrial Photography · Drone and Aerial Photography · Lifestyle Photography · Video Production — all shootable in the same visit.
Ready to open your doors 24/7?
Our prices start at £435 and are based on your specific requirements. We endeavour to respond to all form submissions and email enquiries within 15 minutes.
5-star rated on Google
