Behind the Scenes: How We Shoot a 360 Tour
What's actually happening between arriving on site and the tour going live.
Photography and Video · 8 August 2026 · 2 min read
Written by the Biztour team - Google Trusted Photographers since 2013.
The finished tour a visitor scrolls through hides most of the actual work behind it. Here's what genuinely happens between a photographer arriving on site and a live tour appearing on your Google Business Profile, the real process rather than a marketing simplification.
- Route planning happens before a single frame is shot, working out the logical path through the space
- Each scene is checked on the spot, lighting and framing reviewed before moving to the next
- Stitching and quality control happen off site, over several days, not instantly
- Publishing to Google or Matterport is its own technical step, separate from the capture itself
Planning the route before shooting a single scene
Before the camera comes out, there's a genuine question to answer: what's the logical path someone would actually take through this space, and where should each capture point sit so the walk-through feels natural rather than disjointed. Get this wrong and even perfectly lit individual scenes connect awkwardly.
On site: check, don't assume
Each scene is reviewed on the camera's screen immediately after capture, checking exposure, checking nothing unwanted crept into frame, checking the stitching points look clean, before moving to the next spot. Catching a problem here costs two minutes; catching it during editing days later can mean a return visit.
What happens after the photographer leaves
The raw captures go through stitching (assembling the panoramic scenes), quality control, and linking the scenes together with navigation, before anything is published. This is why delivery takes 4 to 10 working days rather than being instant, it's genuine post-production work, not just uploading files.
Questions people ask
How much of the finished tour is decided on site versus afterwards?
Capture and framing decisions happen entirely on site. Stitching, navigation flow between scenes and publishing happen afterwards, which is why the process takes several working days rather than finishing the moment the photographer leaves.
Do we get to review the tour before it goes live?
Yes, every scene and the finished tour are available for review before publication, and any reasonable adjustments are made before it goes live on your Business Profile.
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