Seasonal Footfall for Garden Centres and DIY Stores
The plants are only part of it. Show what turns an errand into a day out.
Industry Playbooks · 6 August 2026 · 2 min read
Written by the Biztour team - Google Trusted Photographers since 2013.
Most people underestimate how much a garden centre actually has until they visit. The plants are only part of it: the café, the outdoor living range, the pet section and the seasonal displays are often what make the trip genuinely worthwhile.
A tour shows the scale of the site and everything on it, which turns a quick errand into the kind of day-out visit that's worth several times more to the business.
- Shows the full scale of the site, not just the planting area a customer expects
- Promotes the café and non-plant ranges most visitors don't know are there
- Turns a quick errand into a longer, higher-value day-out visit
- Most garden centres need our Large tier at £950, covering indoor, outdoor and café areas
Selling the scale most people don't expect
A first-time visitor typically pictures a garden centre as a row of plant benches, and has no idea about the café, the pet section, the outdoor furniture range or the seasonal grotto until they're already there. A tour corrects that expectation before they arrive, which is what turns a five-minute compost run into a proper afternoon out, and an afternoon out spends considerably more than a five-minute errand.
The café is under-marketed almost everywhere
The café is consistently what converts a quick errand into a longer visit, and it's consistently the part of a garden centre that gets the least marketing attention. Including it properly in a tour, alongside the plants and the outdoor range, does real work toward extending how long a customer actually stays on site.
Capturing the site at its best
Timing matters more here than in most retail. High season captures the planting areas at their most compelling, while a Christmas capture makes sense if the grotto and seasonal displays are a major draw, and many centres capture twice a year for exactly that reason. Garden centres usually need our Large tier at £950, covering indoor retail, outdoor areas and the café.
Questions people ask
When is the best time to shoot a garden centre?
High season for the planting areas, or the Christmas period if the grotto and seasonal displays are a major draw. Many centres capture twice.
Should we include the café in the tour?
Yes. The café is often what converts a quick errand into a longer visit, and it is under-marketed by most garden centres.
How much does a garden centre tour cost?
From £950 for up to 30 scenes across indoor, outdoor and café areas. All prices are plus VAT.
What garden centres and diy stores clients book
The services your kind of space actually books. Combining them in one visit costs less than separate shoots.
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