When Is the Right Time to Get a Virtual Tour?
Usually sooner than the trigger you're waiting for.
Comparisons and Buying Guides · 8 August 2026 · 2 min read
Written by the Biztour team - Google Trusted Photographers since 2013.
Most businesses end up booking a virtual tour when something else prompts it: a rebrand, a new opening, a website relaunch, a big marketing push. There's nothing wrong with any of those triggers, but the honest answer to 'when's the right time' is usually simpler and earlier: whenever your current online presence stops accurately representing the space a customer will actually walk into.
- Common natural triggers: a rebrand, a new opening, a website relaunch, a refurbishment
- The more honest trigger: your current photos or listing no longer match reality
- Seasonal businesses should time it to capture the site near its trading peak
- There's rarely a genuine reason to wait once the business case is already clear
The obvious triggers
A new opening, a rebrand, a website relaunch, these are natural, sensible moments to add a tour, since there's already a project underway that a tour fits neatly into. If one of these is already happening, it's a good, low-friction time to add it to the scope.
The trigger most businesses miss
If your current photos or listing no longer represent the space, after a refit, a change in layout, or simply years passing, that mismatch is actively working against you every day it goes unaddressed, whether or not anything else is prompting a wider marketing push. That's arguably the strongest trigger of all, and the one most businesses wait too long to act on.
Timing for seasonal businesses
If your trade has a clear peak, garden centres, wedding venues with an outdoor season, capture near that peak so the tour reflects the version of your business most people will actually be deciding about. Waiting for an arbitrary calendar date rather than the actual trading peak often means shooting the wrong version of the space.
Questions people ask
Is there a bad time to get a virtual tour?
Mid-refurbishment, when the space genuinely doesn't reflect its finished state, is the main case worth waiting out. Otherwise, most timing concerns are less important than simply not delaying once the business case is clear.
Should we wait until our website redesign is finished?
Not necessarily, a tour works on your current site and can be added to the redesign later. Waiting on an unrelated project often just delays a benefit you could be getting now.
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