How CoWork Moorgate Fills Desks With Virtual Tours
A real City of London coworking space, walked floor by floor before anyone visits.
Case Studies and ROI · 9 August 2026 · 2 min read
Written by the Biztour team - Google Trusted Photographers since 2013.
CoWork Moorgate is a real City of London coworking client, captured floor by floor, including the lift lobby that's genuinely the first thing a prospective member sees on arrival. It's a useful concrete example of what a coworking tour actually needs to cover, and why.
- Captured floor by floor, not just a single representative desk area
- Includes the lift lobby, the actual first impression a visitor gets on arrival
- Lets a prospective member assess desks, meeting rooms and amenities before booking a viewing
- A single City of London floor typically fits our Medium tier at £825
Why the lift lobby matters as much as the desks
A prospective member's actual experience of a coworking space starts at the building entrance and the lift lobby, not the moment they step onto the working floor. Capturing that transition honestly, rather than jumping straight to a polished desk shot, gives someone a genuinely accurate sense of what visiting will actually feel like.
What floor-by-floor capture actually shows
Coworking members are assessing practical things: desk density, natural light, how many meeting rooms exist relative to the number of desks, whether the kitchen is a real space or an afterthought. Capturing each floor properly, rather than one flattering representative area, lets a prospective member judge the actual space they'd be working in, not a curated highlight.
The commercial effect
A prospective member who's already walked the floor online arrives at a viewing, if they still want one, asking about membership terms and availability rather than asking to see the space, which shortens the sales conversation considerably and filters out visits that were never going to convert.
Questions people ask
Should a coworking tour show occupied desks or an empty floor?
Either works well, a lightly occupied floor often reassures more than an empty one by showing the space genuinely in use, provided desks are tidy and the space is presentable.
How much does a City of London coworking floor typically cost to shoot?
A single floor usually fits our Medium tier at £825; multi-floor buildings sit in Large at £950 or the XL rate.
What coworking spaces clients book
The services your kind of space actually books. Combining them in one visit costs less than separate shoots.
Also on the menu: Google Virtual Tours · Property Virtual Tours · Bespoke Virtual Tours · National and International Campaigns · Google Street View Mapping · Interior Photography · Exterior Photography · Property Photography · Event Photography · Industrial Photography · Drone and Aerial Photography · Lifestyle Photography · Video Production — all shootable in the same visit.
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